Our Expertise

We offer agile market research solutions in Africa to help brands grow. From tracking brand performance and measuring customer satisfaction to testing concepts and communications, we deliver customer insights that guide strategy, cut uncertainty, and keep your brand aligned with what matters to African customer.

With smart tools and local expertise, we make it easy for brands to conduct market research in Africa.

Brand tracking. Young African woman with curly hair, smiling with eyes closed, wearing a maroon long sleeve shirt, touching her hair with one hand against a white wall.

Brand Tracking

Track what matters. Our expertise helps you strengthen your brand’s equity and build lasting, meaningful connections with your audience for long-term success.

Customer satisfaction. Identify moments of delight across customer journey. A woman styling a man's hair in a hair salon, both smiling, with a rustic background.

Customer Satisfaction

Uncover how customers truly experience your brand. We identify pain points and moments of delight across customer journey - so you can enhance customer experience, loyalty, and retention.

Concept and communication evaluation. Smarter decisions, stronger impact, and ideas that works. Close-up of a woman with curly hair holding a magnifying glass over one eye, with reflections of trees and clouds visible in the glass.

Communication & Concept Evaluation

From early ideas to final execution, we test what matters - messaging, relevance, and appeal - with real audiences. The result? Fast, focused insights that lead to smarter decisions, stronger impact, and ideas that works.

From startups to industry leaders - here are some of the clients we have had the pleasure of working with.

Genghis Capital logo with stylized sailboat graphic
Kenya Meat Commission logo with black and white hexagonal emblem and text.
Cakes & Cakes logo in white text on a dark background
Logo of Kenya Wine Agencies Ltd, featuring a lion and grapes above the initials KWAL.

Talk to us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

+254-756 368 020

info@sprout-insights.com